The Sweden Democrats have released a new ad. I have embedded it below.
The gentleman walking around throughout it and narrating it is Jimmie Åkeson. He is the leader of the Sweden Democrats and is 37 years old.
Jimmie Åkeson and his fellows have sacrificed far, far more than I have in the battle for Europe’s future. With that said though, I think their ads could be a little bit better. Its not a bad commercial aesthetically. Its well-filmed, professional, and articulate. However, its not overly persuasive, and seems to suffer from a massive reluctance to actually name Sweden’s problem. It indeed seems to bend over backwards to appear ‘just like any other’ campaign ad.
Compare it to Donald Trump’s final campaign video, which can be seen below:
Obviously the ads are from two different countries with substantially different problems, but Trump’s ad is masculine, direct, and pulls no punches. I find it far more persuasive than the SD one.
Viewers will also notice that the SD ad includes a few politically-correct tropes that aren’t really accurate and seem forced or obligatory. Trump didn’t feel the need to make such statements in his ad just to be politically correct however, and I see no reason why the SD’s should have either.
With that being the case, it makes me wonder what a Donald Trump ad would look like were he running for office in Sweden?
It seems to me that the most effective political ads are either 1) catchy or filled with ‘persuasion’, and thus meme-like in their ability stick with folks, 2) fear-inducing, like the infamous ‘Daisy’ ad that derailed Goldwater’s campaign back in the 60’s, or 3) moving, in terms of precipitating emotion.
This is really an issue of tremendous importance. With such ads one could say that the Sweden Democrats are basically attempting to ‘red-pill’ their brainwashed countrymen, and as always, how to most effectively accomplish such red-pilling is the prime question. The internet and Identitarian media is the capitalistic, meritocratic ‘meme-market’ where the most persuasive red-pills inexorably rise to the top. I hope that in this year of crucially important European elections, those parties who seek to prevent Europe’s destruction take a page from our resident Persuasion experts like M. Bismarck and M. Murdoch, as well as Donald Trump’s campaign. Even if the elections in Europe this year can’t help things on their own, every such person that is awoken is another person on our side for when things really hit the fan.