As we all know, there is a near never-ending supply of horror stories out of Europe these days. The situation there burns in our soul, as it should, yet merely reporting on those stories will not solve them (although it is important). With this being the case, one of my goals from the beginning with this website was to explore what ways we can best fight back, and effect the Reconquest of Europe, and stave off its utter destruction.
Such planning, analyzing, and acting is what allowed our Islamist opponents to have the massive levels of success they have had over the last 50 years. Said Qutb, the godfather of the Muslim Brotherhood and their various offshoots, wrote several books visualizing and advocating the actions the Islamists would eventually undertake.
I joke that I would like to be the White, Western version of Said Qutb, but (to be serious) there is relevance in studying Qutb to us, just like there is value in and relevance in studying Machiavelli, Turchin, Lind, Khaldun, and van Creveld. They all help us learn how to best foment resistance- resistance to Europe’s suicidal leaders and the terrible course they have set the continent on.
I have been thinking about writing an article called “Archetypes In Resistance”, that highlights some of the different ways we can each do our part in this battle (“the fundraiser”, the “creator-industrialist”, “the artist”, the “4GW Direct Actor”, etc). But in thinking about it another question has occurred to me.
It has also stemmed from a completely non-political book. This is a very well-known and well-regarded book on real estate investing and business in general by Gary Keller (of Keller-Williams fame) and Jay Papasan. It is titled “The One Thing”.
The entire point of the book is that each of us, in life, business, art, whatever it is, has one thing that will produce outsized results compared to everything else we could be doing. And that by identifying that and giving it the time it deserves relative to other activities, you will maximize your success.
So, for example, if you running a small-business perhaps it is cold-calling potential customers that is your “one thing”. You might enjoy it or not enjoy it, and it may be one of many activities, but it is the one that is most tied to your success. It is the classic “Pareto’s Law” phenomenon, where 20% of the x produces 80% of the y.
Or, in other words, the book’s catchphrase: “What is the one thing I can do, such that by doing it, everything else will be easier or unnecessary?”
A question to ponder, relative to our struggle.
Relevance To Europe
We are in an interesting situation. The politicians across Western Europe have become engulfed in a death cult- a fundamentalist religion of ethnic and national suicide. They are importing millions upon millions of young, male, Muslim immigrants, and remaking the demographics of their nations in a manner more swift and more total than anything seen in the history of the world.
According to recent polls, 50-55% of Western Europeans oppose this however. Within that number, there is probably another 10-15%- like us- who realize the full significance of what is going on, and have become obsessed with combating it.
There are many ways we can seek to do this, and looking around, we see various ones on display.
What I want to determine however, is what our “One Thing” is. The one activity that will have the most outsized impact, and lend us the greatest chance of success.
I am not entirely sure what it is though. For that reason, I would highly value the thoughts of any of my fellow European-Preservationists in the comments. I will, however, at least venture a guess for today.
In so doing, I am going to base it off of observations of our enemies, and what they seem to be most afraid of, vis a vis us and Europe’s future.
I will quote several recent articles to do so.
The first is from the New Statesmen which came out with an article today focusing on the threat of Identitarians “memeing” Marine le Pen into office:
Memes aren’t taken very seriously – which is fair enough, because they’re memes. But over the last year, viral images have been “weaponised” by various internet fringes to become, whether you like it or not, a political tool. “We actually elected a meme as president,” wrote a user on the forum 4Chan’s controversial /pol/ board after Donald Trump’s election win. This was an example of what 4Channers call (somewhat ironically) “meme magic”– creating memes that rise up out of the internet to have real-life consequences.
These same fringes of the alt-right are now trying to use meme magic to secure the victory of National Front leader Marine Le Pen in the French presidential elections. And why wouldn’t they? Events in 2016 have made memes a valid political tool. When the Anti-Defamation League declared Pepe the Frog a hate symbol in September last year, meme magic got real. Fast.
The author- Amelia Tait- tries to keep the piece lighthearted, but concludes by expressing the serious worry that Identitarians will succeed in getting Marine le Pen elected through “information warfare”.
The second is a more serious analysis of the same question. It is from Motherboard (which I believe is a part of Vice), and details the serious geopolitical and military implications of the same question.
Memes, as any alt-right Pepe sorcerer will tell you, are not just frivolous entertainment. They are magic, the stuff by which reality is made and manipulated. What’s perhaps surprising is that this view is not so far off from one within the US defense establishment, where a growing body of research explores how memes can be used to win wars.
This recent election proved that memes, some of which have been funded by politically motivated millionaires and foreign governments, can be potent weapons, but they pose a particular challenge to a superpower like the United States.
Memes appear to function like the IEDs of information warfare. They are natural tools of an insurgency; great for blowing things up, but likely to sabotage the desired effects when handled by the larger actor in an asymmetric conflict. Just think back to the NYPD’s hashtag boondoggle for an example of how quickly things can go wrong when big institutions try to control messaging on the internet. That doesn’t mean research should be abandoned or memes disposed of altogether, but as the NYPD case and other examples show, the establishment isn’t really built for meme warfare.
Despite its affiliation with Vice, the Motherboard piece is quite well-written and insightful. It also underlines the especially relevant implications of information warfare within 4GW conflicts. This relevance is based upon the fact that the internet- and especially short articles, posts, memes, and videos- are almost perfectly calibrated weapons with which to wage war within the moral-strategic box that Boyd and Lind consider of greatest importance.
It goes on:
Meme wars seem to favor insurgencies because, by their nature, they weaken monopolies on narrative and empower challenges to centralized authority. A government could use memes to increase disorder within a system, but if the goal is to increase stability, it’s the wrong tool for the job.
We’ve just witnessed a successful meme insurgency in America. Donald Trump’s campaign was founded as an oppositional movement—against the Republican establishment, Democrats, the media, and “political correctness.” It used memes successfully precisely because, as an opposition, it benefited by increasing disorder. Every meme about “Sick Hillary,” “cucks,” or “draining the swamp” chipped away at the wall built around institutional authority.
Trump’s win shocked the world, but if we all read alt-right power broker Jeff Giesea’s paper about memetic warfare in 2015, we might have seen it coming.
“For many of us in the social media world, it seems obvious that more aggressive communication tactics and broader warfare through trolling and memes is a necessary, inexpensive, and easy way to help destroy the appeal and morale of our common enemies,” he said.
One might be tempted to just think this is a small area of emerging interest- one that is generating articles but nothing more- however, as the information relayed in the following Breitbart article shows, it is much more than that, and has become a major focus of our opponents.
The UK government is to pay an advertising giant, which campaigned against Brexit, £60 million to fight so-called “far right” extremism online, including “going against people who read Breitbart”.
Government sources revealed the plans to The Times, explaining how the Home Office aims to counter “far-right and extreme right-wing narratives” by working with Saatchi and Saatchi.
So-called “anti-hate speech experts” said the government department will effectively wage a propaganda war on the “alt-right” across social media, specifically said to include Breitbart readers.
“They are going against people who read Breitbart and stuff like that, the conspiratorial media. They want people to be critical about what they read,” the insider said.
The extent of the planned campaign was disclosed by Whitehall sources in response to documents uncovered by Freedom of Information Act requests, The Times explains.
The Home Office said last night: “This government is determined to challenge extremism in all its forms including the evil of far-right extremism and the terrible damage it can cause to individuals, families and communities.”
To some extent I wish this wasn’t the case. I wish that it was the way it was in the 1910’s, or 1940’s (or long before). Where resisting and organizing meant real-life, in person activities. We certainly still have that today, as the ongoing clashes between Nationalists and Muslims, and Nationalists and Antifa show. But for good or ill it seems to me that the internet- and information warfare- will be of greater importance in this conflict than anything else.
With that being the case, I propose that the “one thing” that will help us the most is this: the serious and dedicated propagation of articles, arts, videos, and information, with the aim to delegitimize the governments of Western Europe, and cause their downfall before they can fully succeed in committing civilizational suicide.
This does not mean we should ignore all other avenues of resistance, and I will be writing more on that as aforestated. Yet learning just how much our enemies fear the power of weaponized information is enlightening, and gives me greater hope in our potential for eucatastrophe and reconquest.
Editor’s Note: If you found value in this article please spread it on Twitter, Facebook, Reddit, wherever you can. If you have thoughts on the subject, or especially other ideas about the most effective means of resistance, please leave a comment below.